The challenge

Leads came in waves, then went quiet.

Peach Street Homes buys houses directly from sellers, so the business runs on a steady flow of motivated leads. The problem wasn't that ads didn't work, it's that there was no system behind them. Leads arrived in unpredictable batches, there was no clear read on which offers and audiences actually pulled motivated sellers, and follow-up was manual, so leads went cold before they could be worked. Every dry spell turned into a scramble.

What we did

Built the ads and the follow-up as one system.

Instead of running ads and hoping, we built a system designed to find winners fast and make sure no lead slipped through.

• 01

  Tested 24+ ad sets

  We ran the campaign to test offers, audiences, and angles against each other, then cut the losers early and put budget behind what converted.

• 02

  Targeted motivated sellers, not cheap clicks

  The goal wasn't the lowest cost per lead, it was the right lead. Targeting was built around people actually ready to sell.

• 03

  Automated the follow-up in GoHighLevel

  Every lead hit an instant, automated follow-up sequence, so none went cold waiting to be contacted.

• 04

  Tracked every dollar

  Cost per lead and return on ad spend, visible the whole way, so the system could be scaled on what was working.