A real estate investing business that needed a list of qualified cash buyers, and was starting from nothing. We built the lead-ad and funnel system to fill it. 0 to 174 buyers at $9.59 per lead, 93% of them qualified.
Client
Canadian Property Investors
Industry
Real estate investing
Goal
Build a cash-buyers list
Scope
Lead ads, funnel, follow-up
The challenge
Canadian Property Investors works real estate deals that only close when there's a cash buyer ready to take them. The problem was simple and total: there was no buyers list to work from. Starting at zero meant every deal risked sitting while someone scrambled to find a buyer, and there was no way to move fast or with confidence. The list had to be built from scratch, and it had to be made of real, qualified buyers, not names that would never close.
What we did
We built a lead-generation system aimed at one outcome: a growing list of buyers who were actually ready to move.
A purpose-built buyers-list funnel captured interested buyers directly, so every ad dollar went toward growing the list.
The funnel was built to filter for real intent, so the list filled with buyers who were genuinely ready, not just curious.
New buyers hit an instant follow-up sequence in GoHighLevel, so interest was captured and warmed the moment it came in.
Tight targeting and testing held the cost per buyer to $9.59, so the list grew fast without runaway spend.
The results
0 → 174
Buyers list, from scratch
$9.59
Cost per lead
93%
Qualified buyers
A list built from nothing, made of buyers ready to move, so deals have somewhere to go the moment they land.